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Kinesio Tape is a cotton stretch elastic sports tape now widely used by physios in the UK for the prevention and treatment of sports injuries. The leading UK brands are Levotape, Rock Tape and K-Active from Germany. Kinesio taping techniques differ dramatically from the mechanical methods of Athletic Taping with rigid zinc oxide tape
When designing the optimal qualities for Levotape, Vivomed researched all of these characteristics when creating the tape.
Having chosen good quality waterpoof cloth, researchers at Vivomed headquarters in the UK hypothesized that the skin recoil affect, which is fundamental to the Kinesio Taping Method, would be enhanced by creating a tape with greater elasticity than the original Kinesio Tape. This position has subsequently been vindicated by practitioners.
The next big issue was the adhesive. Having tested both Korean and Japanese acrylic adhesive, the superior adhesive qualities of Japanese medical grade acrylic glue were insisted upon in the development phase.
Although Kinesiology tape is used in all fields of physiotherapy, it is so popular in sport that in designing the perfect tape it is fundamental that it should stick well and stay in place during a football or rugby match and importantly in swimming.
The concentration of glue per cm2 is therefore critical. Make it too high and the tape will cause blistering. Too low and it won't be sticky enough.
Vivomed spent over a year researching the adhesive characteristics of Levotape before bringing it to market.
We are now in a post Kinesio world, so why are Kinesiology tapes still so expensive?
When choosing a price point for Levotape, we recognised that while people will always have opinions about their favourite version of Kinesiology Tape, by and large they are all too expensive.
Levotape was therefore designed to have optimal characteristics at a reasonable price.
Since moving away from Nitto Denko, Kinesio, led by inventor Kenso Kase has created a variety of tapes to help maintain market share. From the original Kinesio Tex Tape To Kinesio Classic Tape to Kinesio gold, extra long clinic rolls, wide rolls, fan cut and special Kinesio scissors, and while K-Active has taken a large share of the European market, the full on marketing of Rock tape with the American style promotion has raised the profile of Kinesiology tape to something way beyond a physiotherapy treatment modality.
Kinesiology taping courses have been augmented by YouTube videos, showing popular techniques in knee taping ankle tape, sports taping techniques generally and hamstring techniques, but Vivomed has recently opened their Clinical Kinesiology Taping Course to an online audience with their online kinesiology taping course.